High-growth sales leader with a strong track record of building, managing and scaling high performing sales teams in Media, Marketing, and Adtech companies. The ability to consistently drive corporate success by conceiving, developing, and executing strategies to drive revenues, growth, and competitive market positioning.
SVP/General Manager at StackCommerce - 2018- CURRENT
StackMedia is a one of a kind ad network that connects brands with high impact content experiences like sponsored content, newsletter inclusions, and dedicated emails where brands only pay when a user clicks to visit the advertiser's landing page.
Built and inspired a dedicated, hard working team, fully motivated towards shared goals.
Evolved the existing organizational structure to meet the changing needs of a rapidly-growing business; created clear, articulate and well-defined roles and responsibilities.
Combined leadership, business savvy and financial acumen to grow revenue and customer retention
Owned and drove business KPIs, including net new revenue, retention, and bottom-line revenue growth
Build a go-to-market sales strategy that differentiates StackMedia from any other business in its competitive sphere and quickly developed trust with current and potential partners
Examined and refined StackMedia’s product and pricing to attract best-in-class brands with the budgets to support StackMedia’s mission and business model
Developed a sales approach to address vertical categories and make it easy to scale the business and capitalize on all opportunities
Developed and implemented compensation plans that motivate the StackMedia team and inspired fast- action and overachievement on revenue goals
Developed a process and operation that moves quickly, delivering on customer and business needs
Head of Sales at BuySellAds - 2017-2018
BuySellAds is a leader in the online Adtech space, we specialize in uniting brands, agencies and tech companies with millions of hard to reach software developers, designers and cryptocurrency enthusiasts.
Sales Forecasting and Budgeting.
Implementation and execution of sales policies and practices.
Manage, develop and execute a multiple channel selling strategy.
Develop annual sales plan in support of organization strategy and objectives.
Meet and exceed all assigned revenue targets for profitable sales volume.
Quote, negotiate, and assist sales reps in closing complex transactions through the development of executive-level relationships with key prospects.
Provide leadership to the sales organization’s management team, while fostering a culture of accountability, professional development, high performance, and ethical behavior.
Attract, hire, coach, on-board and retain top sales talent.
Vice President of Sales at SitePoint - 2013-2017
SitePoint/Learnable.com Connects Leading Technology Brands With An Audience Of Web Developers, IT Professionals And Technology Business Decision Makers.
Member of Executive Management Team.
Developed quarterly and annual sales department budgets.
Developed a comprehensive training program for new sales associates.
Planned and directed staff training and performance evaluations.
Reviewed operational records and reports to project sales and determine profitability.
Approved all sales staff budget expenditures.
Created and launched new online sales strategies that resulted in 200% sales increase.
Exceeded annual sales target by 150%.
Built relationships with customers and the community to establish long-term business growth.
Developed department's first incentive performance plan which motivated staff and resulted in 23% increase in sales.
Surpassed revenue goals in four consecutive quarters.
Developed and strengthened relationships with key strategic accounts and enterprise partners. including Atlassian, Microsoft, New Relic and Adobe.
Regional Vice President of Sales at Gilt Groupe - 2011-2013
BuyWithMe (Acquired by Gilt Groupe) was the premier social shopping network that offers a daily deal from the best local merchants. The advertising platform is a win-win solution for both clients and consumers by encouraging mass trial of products and/or services with low risk, low cost, and high brand visibility.
Achieved 350% revenue growth in first 6 months by growing the National Sales team from 10 to 65 representatives to expand existing markets and develop new ones.
Built partnerships with major brand advertisers such as Allergan, Murad, De Beers Diamonds and Marriott Hotels in an effort to localize their national message.
Managed all sales divisions for West Coast markets. Approved all sales staff budget expenditures.
Developed quarterly and annual sales department budgets.
Vice President of Sales at Web.com - 2009-2011
WebVisible (acquired by Web.com) provides a full range of Internet services to regional and national businesses to help them compete and succeed online.
Lead the National and Enterprise Sales team to successfully market advertising solutions across various sales channels, including Franchise, Co-op, Advertising Agencies, Publisher/Resellers and multi-location (regional) accounts.
Built partnerships with major brand advertisers such as BMW, Mazda, Jaguar, Husqvarna and Invisalign in an effort to localize their national message.
Improved revenue over $5 million by providing effective leadership and training, specifically implementing co-op strategies to both manufacturers and dealers that were geared towards acquiring dollars allocated towards print and converting the funds to online advertising.
Grew the National Sales organization from 0 to 18 people in a 6-month period through effective hiring techniques.
Pioneered product positioning strategies and marketing plans that included Franchise, Co-op, Agency, Reseller and Large Direct Businesses.
Implemented on-site sales training, policy formulation, goal setting, incentive programs, product promotions, lead generation and competitive sales commissions.
Exceeded goals by performing monthly sales forecasting and analysis to determine product performance, new product development and/or modifications on an ongoing basis.
Successfully grew sales from $2m ARR to $30m+ ARR.
ADDITIONAL QUALIFICATIONS:
Successfully advised on strategic development, corporate activity, and key planning issues; skilled at capitalizing on opportunities and recommending solutions to organizational problems.
Adept in conducting and overseeing sales within traditional and emerging markets; leverages outstanding consultative selling, presentation, and negotiation skills to close complex, multi-million dollar contracts with C-level executives.
Analytical skill set with the ability to define problems, assess small and large-scale implications, and implement viable solutions; devoted to detail and complete customer satisfaction.
Proven leadership experience; adept at strengthening and maintaining organizational momentum through the development of teams that are operationally excellent.
Expertise in cultivating and fostering external business relationships in support of corporate goals coupled with excellent product and program management capabilities.
